Makro Cash&Carry supply chain of fresh fish

The article presents a good practice, which was the introduction of a platform to handle the supply of fresh and smoked fish and seafood to Makro Cash&Carry commercial network. The project goal was to improve the freshness and availability of products, assuming the maintenance of price competitiveness. Describing the elaboration and implementation of the project, the authoress focuses on the most important changes led in the MCC supply chain and cost structure. They analyse the feasibility of a similar platform for other commercial enterprises, which could result in loss of competitive advantage by MCC.